Artist to Trader Workshop | Friday 3 July

Artist to Trader| Friday 3 July | 10AM- 1PM

Artist to Trader: Selling Your Work with Confidence
£55 per person | 3-Hour Practical Workshop

Ready to take your artwork beyond the studio and into the marketplace?

Whether you’re considering your first craft fair, art market, open studio event or pop-up shop, Artist to Trader is a practical, hands-on workshop designed to help you make the transition from creator to confident seller.

In this supportive three-hour session, you’ll learn how to choose the right events, price your work effectively, design an engaging stall, and prepare for the practical realities of selling to the public.

By the end of the workshop, you’ll leave with a clear action plan, a pricing strategy, a stall layout concept, and a better understanding of the legal and logistical requirements involved in trading.

What We’ll Cover

Finding the Right Events

Not every market is the right fit. Learn how to identify opportunities that suit your work, audience and goals.

• Understanding different types of markets and selling events
• Assessing suitability and application requirements
• Researching opportunities effectively

Pricing Your Work

Develop a pricing structure that is both sustainable and attractive to customers.

• Understanding the relationship between cost, market and perceived value
• Creating a pricing ladder
• Offering products at different price points

The Practical Essentials

Everything you need to know before your first event.

• Public Liability Insurance
• Risk Assessments
• Product labelling requirements
• Payment options: cash, card or both?
• Technology and equipment considerations
• Marketing materials, business cards and price lists

Designing an Effective Stall

Create a display that attracts attention and encourages sales.

• The three-level display method:
• Low (table surfaces)
• Mid (crates, risers and stands)
• High (signage and vertical displays)
• Effective signage and pricing labels
• Creating visual impact in a small space

Customer Interaction & Sales Confidence

Learn how to engage visitors and turn conversations into sales.

• Talking about your work with confidence
• Telling your story
• Handling commissions and custom requests
• Discounts, offers and customer service

Who Is This Workshop For?

• Artists preparing for their first market or craft fair
• Makers looking to improve their sales confidence
• Creatives wanting to diversify their income streams
• Anyone considering selling their work directly to the public

No previous selling experience is required.

Leave with practical tools, actionable plans, and the confidence to take your creative practice into the marketplace.