{"product_id":"artist-to-educator-workshop-friday-3-july-copy","title":"Artist to Trader Workshop | Friday 3 July","description":"\u003cp\u003e\u003cstrong\u003eArtist to Trader| Friday 3 July | 10AM- 1PM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArtist to Trader: Selling Your Work with Confidence\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e£55 per person | 3-Hour Practical Workshop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady to take your artwork beyond the studio and into the marketplace?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re considering your first craft fair, art market, open studio event or pop-up shop, \u003c\/span\u003e\u003cspan\u003eArtist to Trader\u003c\/span\u003e\u003cspan\u003e is a practical, hands-on workshop designed to help you make the transition from creator to confident seller.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this supportive three-hour session, you’ll learn how to choose the right events, price your work effectively, design an engaging stall, and prepare for the practical realities of selling to the public.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy the end of the workshop, you’ll leave with a clear action plan, a pricing strategy, a stall layout concept, and a better understanding of the legal and logistical requirements involved in trading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat We’ll Cover\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinding the Right Events\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot every market is the right fit. Learn how to identify opportunities that suit your work, audience and goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUnderstanding different types of markets and selling events\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAssessing suitability and application requirements\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eResearching opportunities effectively\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePricing Your Work\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDevelop a pricing structure that is both sustainable and attractive to customers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUnderstanding the relationship between cost, market and perceived value\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreating a pricing ladder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOffering products at different price points\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Practical Essentials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEverything you need to know before your first event.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePublic Liability Insurance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRisk Assessments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProduct labelling requirements\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePayment options: cash, card or both?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTechnology and equipment considerations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMarketing materials, business cards and price lists\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesigning an Effective Stall\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCreate a display that attracts attention and encourages sales.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe three-level display method:\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLow (table surfaces)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMid (crates, risers and stands)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh (signage and vertical displays)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e\u003cspan\u003eEffective signage and pricing labels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreating visual impact in a small space\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCustomer Interaction \u0026amp; Sales Confidence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn how to engage visitors and turn conversations into sales.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTalking about your work with confidence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTelling your story\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHandling commissions and custom requests\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDiscounts, offers and customer service\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Is This Workshop For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eArtists preparing for their first market or craft fair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMakers looking to improve their sales confidence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreatives wanting to diversify their income streams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone considering selling their work directly to the public\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eNo previous selling experience is required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeave with practical tools, actionable plans, and the confidence to take your creative practice into the marketplace.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sarah Methuen","offers":[{"title":"Default Title","offer_id":56692353696130,"sku":"W0071-SM-ATE","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/5991\/3258\/files\/7403B050-A364-424D-91E3-B3ED5D856272.png?v=1780666789","url":"https:\/\/stoneleigharms.com\/products\/artist-to-educator-workshop-friday-3-july-copy","provider":"Stoneleigh Arms Leamington | Lighthaus Arts","version":"1.0","type":"link"}